Talk about design that really has something to say
The design concept for IBM Forum London is a global conversation-starter about starting a global conversation.
Visitors to the conference facility are taken on a journey through IBM’s past, present and future. Demo units, graphics, multimedia walls and showcases stimulate an international conversation about the company’s work.
An international conversation lies behind the audacious design concept itself.
The Stuttgart-based multidisciplinary architecture studio COASToffice conjured it up in partnership with the global branding agency GPJ and global design firm HOK.
The stunning, startling design concept showcases the client’s solutions & technology. Yet it puts the client’s clients at the centre of the experience.
Bold, striking display cases are also at the centre of the experience. Their contents and ‘Smarter Planet’ quotations further stimulate the conversation. As do witty touches like sudden splashes of vivid colour - and light from cheekily confident Roblon Libra luminaires.